ITV is considered as one of the largest and most well known television channels across the UK. This is due to the wide audience that the channel is suitable for and the many different programmes that it produces and shows to the public. The corporate identity of ITV is to provide a certain level of entertainment and also an informative amount of news , which therefore makes ITV a successful and well run television company. Throughout the years, ITV has changed its identity, this is due to the wide increase in the variation of television programmes available to show. The ambition associated with ITV is to become the leading television channel across Britain overtaking the BBC and Sky Sports. This image above was associated and used by ITV for around 3 or 4 years. The use of the colour yellow, is a large statement, this is due to the fact that it represents happiness, joy and success. Furthermore, the text font and size used in the logo is extremely effective as it is bold and stands out to the audience, when used on TV. A large change for ITV over recent years is the fact that they have produced multiple channels, these include ITV 2,3 and 4. These combined with ITV 1 give them four hugely successful channels available for the public to view and watch. However, they have since changed their logo due to a rebrand of ITV as a company, which intends and aims to make it even more successful than it already is. The image displayed above here is the new logo created by ITV and is a large contrast and change from the previous logo. Firstly, it no longer contains the 'number 1' this is due to the fact that ITV 1 was known as being their largest channel out of the four they currently have. The fact it is now just called ITV proves that the name is now recognisable to the viewers and also a name known and associated with media and television throughout the UK. The rebrand for Itv is due to many reasons but the main reason is due to change in company identity, this allows them to create a much more 'lively' logo, as you can see it contains a change in font style and also a wide variety of colours are used. Finally, due to a large amount of competing TV companies, the rebranding makes ITV more recognisable as everyone is talking about the 'rebranding of the company'. This therefore gains the company, more publicity, in turn more viewers and finally, leading iTV gaining much more successful than they previously had.
This ident was created by Channel 4 in 2009 and is seen as one of there most successful idents to this day, due to the meaning and thought process behind its creation. The purpose of the ident is similar to any other made by any company. This is to make this to make their company or business more recognisable to the media world and idents are seen as a not so obvious way of advertising. The corporate identity for channel 4, is included in various parts throughout the ident even if it is not obvious to the human eye. This includes the theory behind their corporate identity due to the message being put across by this specific ident. The ident shows a scrapyard and objects/products being converted in to something new, which relates to the media identity of Channel 4. They build something up from the bottom and make it successful, this process is typically associated with Channel 4 and has been ever since its first year of running. The audience for this ident is any viewer of Channel 4 for whatever programme whether that be to watch the news or a crime drama. Age wise it is aimed at an older generation as it is proven in their figures that the age bracket with the lowest views for Channel 4 is people under the age of 16. Due to the wide variety of shows produced and shown by Channel 4, this ident is relatable to nearly everyone they produce and due to this they gain, a large amount of publicity and coverage due to their effective idents making it more recognisable to the public.
This particular ident has been used by the BBC since 2009, it is slightly different to previous and current other BBC indents due to the use of animals, yes it still uses the circle shape at some point during the ident. Although slightly strange it is an innovative idea which is likely to gain good feedback due to the fact it is seen as quirky and entertaining. It will then entice the reader in to watch whatever programme is coming next. The overall purpose of this ident is exactly the same as any other produced by the BBC or even any other company or channel. This is to advertise and promote their business successfully, their corporate behaviour and identity, is fairly formal and serious due to the fact that they are known for providing a successful and well respected service to the public. The audience for the BBC is anyone,many young kids may watch the programme for a TV show yet the older generation may watch for the news or a crime frame depending on the timing of the showings and schedule. No one has any idea what show this ident is being used for therefore there is a wide variety of people it could be used for, for example (match of the day-for football fans and (a crime drama) for older generations perhaps. The use of the Hippos is a unique feature, which now due to the success of it are represented with the BBC outlining the importance of idents to a companies corporate identity and linked with this their corporate behaviour. There are a wide variety of different idents used by the BBC which proves the success of the business and company, this ident is still used today, 5 years on since it was produced.
This ident created by Sky Sports is extremely effective, with the huge influence on corporate identity and behaviour. Due to the fact that this ident was produced for Christmas it will only be available on viewing for a short space of time, this period is likely to last no more than a month. This ident (as clearly shown above) is shown before nearly every football match being played in the weeks running up to Christmas. Therefore, it will allow people to recognise what is coming next on the channel and will give people that 'christmas fell', the one that everyone loves. There is an element of humour within the ident as the football flies literally through the snowman, this is likely to entertain younger viewers for definite and perhaps an older audience, as well as anyone else interested in football. The purpose of the ident is the same as any other ident in the sense that they are made to entertain viewers to a certain extent yet also to advertise their channel to the public and make them more recognisable as a company throughout the Media world. Nearly every person throughout the world loves Christmas and this ident is cleverly designed to 'fit this purpose'. This is clever due to the fact that, if everyone is in the so called 'Christmas spirit' then this ident will increase this spirit. This is therefore likely to encourage people to watch Sky Sports much more during this specific time period, and then carry on watching it for years to come, which will obviously bring the company in more money. It is these little aspects of Media and particularly indents that make Sky as well as Sky Sports to be globally successful.
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June 2016
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